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Advertising with Google

Advertising on-line

1st Page Agency will get your business listed on Google - and here’s how it works.

Google search results are generated automatically. You can not buy a place in Google’s search results, however you can purchase ‘AdWord’ ads or classified ads on Google and be listed under Goggles Sponsored Links – which appear in a sidebar towards the right side of Google’s search results page. The position of Google ‘Adwords’ ads in any given search are determined by performance.  Performance is determined by both the cost per click amount (as set by the advertiser’s budget) and the click-through rate. This is how Google determines the relevance of your ad to its specific market.

Advertising on Google’s ‘AdWords’ means your advertising is targeted to your specific market. It also means your market is searching the web, specifically for your product - it’s a win-win situation and one of the most cost effective forms of online and general advertising.  Google ads also appear on Google partner search sites and content sites in the Google network and can reach as many as 200 million searches on hundreds of Million web pages.

Pricing System

‘AdWords’ advertisers can choose from two different pricing systems –

Cost per click (CPC)

The advertiser pays for the clicks only and not for how many times their ad appears on Google’s search page

Cost Per Impressions (CPI)

The advertiser pays every time their ad appears on the Google’s search page

 

Monitor your ROI – Return on investment

‘AdWords’ advertisers can control their campaign and their advertising costs by setting a daily budget and specific amounts they are wiling to pay per click or per thousand impressions. 1st Page Agency can help you access and understand account reports and conversion tracking tools so you can better monitor your return on your investment.

Why advertise on Google ?

Google is simply the most widely used search engine in the world and it has proven to provide it’s users with a positive internet search experience.

In the advertising and marketing world, it is very difficult to target advertising to a specific market. You can spend thousands of dollars on a campaign and have hundreds of irrelevant passers by view your ad, with absolutely no interest in your product. However if someone does a search for a specific object - say a camera,  and an ‘AdWord’ listing appears on Googles sponsored links, the potential purchaser will be matched to sites that directly reflect their search. In other words they are looking to buy your product. This is very specific target advertising.

So if you’ve created a great website, but you aren’t attracting the traffic you require to generate the profits you expected 1st Page Agency can help by guaranteeing to have your site listed on Google™ in 48 hours.

After the 30-day trial period listed on Google you can continue our pay per click management service for only £129 per month. It’s easy to get your advertising web campaign started and enjoy new visitors to your website within 48 hours. Just click here and you will be directed to our sign up page where you can fill in the fields and  be up and running with no set-up fees, no hidden costs and no contracts.

Successful Internet Marketing

Search Engine Optimisation is one tool used by advertising agents to enhance your website and have it move up the Google search page, however it is a very expensive exercise and there are no guarantees. Just to show how much competition there is on Google, we recently conducted an internet search under a few different search engines and following are the number of listings that showed up under a few different keywords:

 

Google

Yahoo

MSN

Carpet Cleaning

2,760,000

11,900,000

10,718,666

Accountant

44,200,000

23,600,000

5,652,790

Plumber

9,220,000

7,150,000

3,249,204


Advertising in offline media can also be very expensive and hard to monitor. Attracting traffic to your website is simply out of reach for most businesses. 1st Page Agency can help you get your business listed on Google, streamline and manage your account and overcome the internet marketing and advertising learning curve so it doesn’t encroach on your management time. Our service will maximize your web presence by focusing on a specific advertising section within Google that has less competition and increase traffic to your site.

 

Start Advertising on Google

Unlike conventional advertising media, you’ll be automatically generating customer-producing traffic from people who are actually searching for your specific service. Fast, easy set up means you don’t have to lift a finger. Just give us the nod and we’ll take care of everything for you so you can focus on the profitable activities of running your business.

No set up fee means you can get started with a limited budget. How many magazines, newspapers or TV stations allow you to do that?

Google expert to set up your account so you can focus on running your business and other things which make you money – rather than spending hours fiddling around with new technology.


Google Advertising Resources

 

Google Inc. is an American public corporation, specializing in Internet search and online advertising. Google was co-founded by Larry Page and Sergey Brin while students at Stanford University. The company was first incorporated as a privately held company on September 7, 1998. Google's initial public offering took place on August 19, 2004, raising USD1.67 billion, making it worth $23 billion. Through a series of new product developments, acquisitions and partnerships, the company has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others. In the year 2000 Google started to sell adverts based on keyword search.  ‘AdWords’ is the term Google now use to describe the advertising process of clients bidding on Keywords and having their ad’s come up on the Sponsored Links panel.

In 2004, Google launched Gmail, a free email service featuring spam filtering and Google technology. Revenue is generated by advertisements that are displayed on the screen and are relevant to email content.

In early 2006, the company launched Google Video, a search, view and publishing tool that allows users to watch commercial program’s such as CBS, music video and sports such as the NBA.

Google has also developed several desktop applications, including Google Earth, an interactive mapping program.

 

Google's mission statement is "to organize the world's information and make it universally accessible and useful." Google's corporate philosophy includes statements such as, "You can make money without doing evil," and, "Work should be challenging and the challenge should be fun," illustrating a somewhat more relaxed corporate culture.



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thang 1st Page Agency is a specialist search engine marketing company. Having operated in the internet marketing space for over 6 years, the company’s Founders found that too many businesses build elaborate, costly websites without having any way of driving traffic to their sites. In response, they developed 1st Page Agency to help businesses maximize their web presence and realize the enormous potential of the internet.
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