What is Google AdWords?

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Google is the most well known search engine in the world. In fact, Google accounts for nearly 75% of all traffic on the Internet. No wonder it is so popular! However, not that many people know about Google AdWords – the Google online marketing and advertising platform. The revolutionary Google™ AdWords program has changed the way companies and individuals market their products on the Internet.

In a nutshell, here’s how Google’s Adwords program works: Anyone with a website can advertise their site on the Google search engine results pages . The AdWords system does this by using a revolutionary '‘keyword based’' system. When someone types a keyword into the Google Search box, Google will return ads that are related to that keyword. AdWords Ads will appear on the right hand side or very top of the search pages – which are designated for ‘sponsored links’. When an Internet user clicks on your ad, they are taken directly to your website.

Talk about targeted! The Google AdWords program is based on what we call the '‘Pay Per Click’' (PPC) meaning you pay only for the ad when someone clicks on it. In the past this kind of exposure was very expensive, making it out of reach for many small to medium sized companies.

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Google Inc. is an American public corporation, specializing in Internet search and online advertising. The company is based in California and has over 12 thousand employees. Google was co-founded by Larry Page and Sergey Brin while students at Stanford University. The company was first incorporated as a privately held company on September 7, 1998. Google's initial public offering took place on August 19, 2004, raising USD1.67 billion, making it worth $23 billion. Through a series of new product developments, acquisitions and partnerships, the company has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others. In the year 2000 Google started to sell adverts based on keyword search called ‘Adwords’.  Clients bid on ‘Keywords’ and websites are delivered in the Sponsored Links panel when those key words are typed in to their search engine.

In 2004, Google launched gmail, a free email service featuring spam filtering and Google technology. Revenue is generated by advertisements that are displayed on the screen and are relevant to email content.

In early 2006, the company launched Google Video, a search, view and publishing tool that allows users to watch commercial program’s such as CBS, music video and sports such as the NBA.

Google has also developed several desktop applications, including Google Earth, an interactive mapping program.

Google account for nearly 75 % of all internet traffic. Websites are listed either through an organic search, which can deliver thousands of listings or sponsored links which are specifically targeted. Google ‘Adwords’ is Google’s sponsored links advertising business that allows advertisers to bid on words that relate to their business. When a user does a search on Google using these ‘keywords’, their website will come up in the sponsored links column of Google’s search page. 

See Google Adwords

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thang 1st Page Agency is a specialist search engine marketing company. Having operated in the internet marketing space for over 6 years, the company’s Founders found that too many businesses build elaborate, costly websites without having any way of driving traffic to their sites. In response, they developed 1st Page Agency to help businesses maximize their web presence and realize the enormous potential of the internet.
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