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SEO 101 | Let's learn Search Engine Optimization.

What’s best in SEO

Rand Fishkin has a load of excellent beginner guides. There Huomah and the Dojo which is pretty useful. This is awesome as a resource for learning.

Here is Rand’s SEO checklist.

Top tips for good SEO practice

1    Page layout factors

2    Use the title tags including target keyphrases/terms

3    Write the meta tags including target keyphrases/terms – different for each page

4    Include keywords in your links

5    Use keywords in the H1 tag...

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Web Site Optimization References



Google Keeps Tweaking It's Search Engine By Saul Hansell

The Google Page Rank is the most sought after acknowledgement for a website. A high page rank means that your website is important and your websites content is relevant. The clear goal is to be present in a Google search. The Google user has become more intelligent searcher and can find what they want to find. Google offers global searching 112 languages and has indexed tens of billions of web

Google Keeps Tweaking Its Search Engine


Top 12 Google Ranking Factors | Keyword Use Factors

SEOmoz | Google Search Engine Ranking Factors by Rand Fishkin and Jeff Pollard


The following components relate to the use of the user's search query terms in determining the rank of a particular page.

Keyword Use in Title Tag
Placing the targeted search term or phrase in the title tag of the web page's HTML header.

Keyword Use in Body Text
Using the targeted search term in the visible, HTML text of the page.

Relationship of Body Text Content to Keywords (Topic Analysis)
Topical relevance of text on the page compared to targeted keywords.

Keyword Use in H1 Tag
Creating an H1 tag with the targeted search term/phrase.

Keyword Use in Domain Name
Including the targeted term/phrase in the registered domain name, i.e. keyword.com.

Keyword Use in Page URL
Including target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.

Keyword Use in H2, H3, H(x) Tags
Placing targeted terms in the H2, H3 headline HTML tags.

Keyword Use in Alt Tags and Image Titles
Using target keywords inside alt HTML tags and img title tags.

Quality/Relevance of Links to External Sites/Pages
Do links on the page point to high quality, topically-related pages?

Frequency of Updates to Page
The number and time frame of changes made to the document over time.

Number of Trailing Slashes (/) in URL
The number of folders in a website's address.

Accuracy of Spelling & Grammar
The literal correctness of spelling and grammar as related to the language of the document.

History of WebCrawler by Brian Pinkerton


Simplify the web experience WebCrawler emerges 1995. Web Crawler creates a searchable index of the web which allows searchers to query the internet database. This happens by indexing all the links on the internet. WebCrawler knows all the links destinations for sites it visits. WebCrawler studies the in and out going link paths of websites.

Finding-What-People-Want: Experiences-with-the-WebCrawler

History of Search Engine Optimization by Danny Sullivan


Search Engine Watch (SEW) developed into Search Engine Design developed into Search Engine Positioning developed into Search Engine Optimization (SEO) during the MID 1997s.

Who-Invented-the-Term-"Search-Engine-Optimization"

What is a tall poppy among web pages? by Glen Pringle, Lloyd Allison and David L. Dowe

What strategy do the search engines use in order to determine the relevance of a website?
  1. Number of times the keyword occurs in the URL.
  2. Number of times the keyword occurs in the document title.
  3. Number of words in the document title
  4. Number of times the keyword occurs in meta fields - typically keyword list and description.
  5. Number of times keyword occurs in the first heading tag <H?>.
  6. Number of words in the first heading tag.
  7. Total number of times the keyword occurs in the document including title, meta, etc.
  8. Length of the document.

What-Is-a-Tall-Poppy-Among-Webpages



The Anatomy of a Large-Scale Hypertextual Web Search Engine by Sergey Brin and Lawrence Page

Google is designed to crawl and index the web efficiently and produce the most relevant search results. That requires fast crawling and ultimately creates terabytes of data. Google introduced the weighted importance of anchor text generated from a sites inbound links. Crawling  the web in search of content and links is difficult because it involves interacting with hundreds of thousands of web servers and various name servers which all compete for first page results.

The-Anatomy-of-a-Large-Scale-Hypertextual-Web-Search-Engine.




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thang 1st Page Agency is a specialist search engine marketing company. Having operated in the internet marketing space for over 6 years, the company’s Founders found that too many businesses build elaborate, costly websites without having any way of driving traffic to their sites. In response, they developed 1st Page Agency to help businesses maximize their web presence and realize the enormous potential of the internet.
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