Why Do You Need SEO in Your Lead Generation Marketing Strategy?
Lead generation search engine optimization (SEO) is the process of increasing a website’s rankings in search engine result pages (SERPs), which subsequently increases website traffic and revenue. There are many types of targeted SEO strategies that can prove beneficial for your business structure.
SEO helps by making your website more visible. Proper optimization can place your website on the first page of a search engine, which makes searchers that much more likely to click on it. By ensuring visitors know exactly what your website has to offer, SEO has the ability to bring more people to you, creating leads.
But we don’t stop there. We then focus our efforts on optimizing the website itself to drive users to your contact submission forms using proven conversion rate optimization (CRO).
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SEO
Search Engine Optimization
Higher Page Rankings
On Search Engines like Google
Increased Traffic
To your website
Increased ROI
Return On Investment
LEAD GENERATION THROUGH SEO: ORGANIC SEARCH RESULTS
Generating leads through organic search results can be tricky but is the single most cost effective way to scale a business long term. A focused and well-researched approach leads to year-over-year improvement in traffic and contacts with our main focus being:
Keyword Optimization
We make sure your keywords target high search volumes and low competition. This means finding a balance with keywords that are searched often and yet don’t have many other competitor results on SERPs. We create keywords that answer the fundamental questions a customer asks a search engine—a strategy that leads to higher keyword rankings and a lower bounce rate.
Write your audience in mind
Our team also optimizes for user intent with smart content, which is intelligently personalized to your customers’ needs. This approach ensures that your website organically directs people through key stages of buying decisions from researching to shopping, and ultimately, purchasing. One of the ways we do this is by incorporating strong calls to action (CTAs) that help guide customers to complete transactions, whether through referrals or online sales. At Coalition Technologies, we can develop a nuanced understanding of your ideal customer, ensuring that the content we provide is both segmented and targeted to your customer’s needs. We never use black hat techniques like keyword stuffing, guaranteeing that your website will not be penalized by search engines.
Social media and blogs
We add regular, fresh content to your social media and blog frequently, as this is a great way to interact with future customers and generate organic search results. These inbound marketing techniques give your website more authority. Social media creates a community and builds word of mouth, while blogs are opportunities for more keyword-rich content with backlinks across your site.
Strategic Link Building
Building relationships with high-authority websites and getting inbound links passes “link juice” onto your website, especially if those websites have high domain authority. Our outreach team connects with relevant content creators and online influencers in your industry to publish high-quality content on third-party sites. Among our suite of link building services is HARO, a tool that allows you to leverage your expertise within your industry in exchange for connections to prominent news and media outlets. Our team connects you with these outlets to create opportunities for their readers to be organically routed back to your website.
Why you'll love working with us?
We craft our strategies around your business’s unique needs and goals.
Our team of over 200 full-time digital marketing experts stays on the cutting-edge of the industry through continuous research and training.
We take your business to the top by constantly pushing for the best results instead of settling for “good enough”.
Work With us
Work with Us 1stPageAgency.com is built on collaboration and innovation, and we never stop researching and developing new and better ways to optimize your website. We work with the best available methods to help bring you new business. Let us take your business to the next level. Learn more about SEO pricing and our monthly SEO packages.
