Technical SEO: What It Is and Why It Matters
Technical SEO involves making sure your website meets search engine guidelines, allowing it to be easily crawled and indexed. The primary aim of a technical SEO audit is to evaluate your website’s current SEO status and identify areas for improvement to ensure a smooth online experience.
User demands have evolved significantly, and search engines have become more advanced over time. According to Statista, there are now about 3.5 billion smartphone users worldwide. This surge in smartphone usage has led Google to update its algorithm, giving more weight to site speed and mobile experience when ranking web pages.
Websites with poor structure, slow page load times, and faulty redirects can be penalized by Google. Without proper intervention, these technical SEO issues can lead to a significant drop in search rankings and organic traffic. Since the top organic search results receive nearly 35 percent of clicks, a decline in ranking could severely impact your business.
83
%
Organic Traffic - Increase
52
%
Bounce Rate - Decrease
38
%
Average Visit Duration - Increase
27
%
Pages Per Session - Increase
Technical SEO Services
TECHNICAL SEO AUDIT
We conduct a thorough technical SEO audit to pinpoint and resolve your website’s technical SEO issues. Our audit includes key areas such as mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. Based on the audit results, we create both short-term and long-term strategies to enhance your visitors' experience and boost your Google rankings.
COMPETITOR ANALYSIS
Gain a comprehensive understanding of your competitors' optimization strategies and uncover your conversion opportunities. Our technical SEO consultant analyzes your competitors' keyword performance, search engine rankings, social media presence, and technical and backlink profiles. This evaluation enables us to develop strategies that give you a competitive edge in your niche market.
META DATA ANALYSIS
Enhance your online presence and attract increased traffic using meta tags that accurately depict your page content to both visitors and search engines. Thrive specializes in technical SEO for WordPress, focusing on analyzing and optimizing meta descriptions, title tags, meta keywords, alt attributes, and robots tags. Our approach safeguards against any misuse of metadata that could potentially impact your SEO performance adversely.
IMAGE OPTIMIZATION
Large images can slow down your site performance and deter visitors. Improve your site load time and attract more customers with our technical SEO for eCommerce. Our specialists select the optimal file formats, optimize your alt attributes, reduce image file sizes, use image sitemaps, and leverage image optimization plugins to ensure your site runs efficiently and appeals to visitors.
SPEED OPTIMIZATION
Page speed impacts your ranking and, crucially, your customers’ online experience. Our technical SEO specialists implement file compression to minimize the size of your CSS, JavaScript, and HTML files. Additionally, we optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs), and enhance server response time to ensure a fast and smooth user experience.
STRUCTURED DATA MARKUP
Simplify the process for search engines to crawl, interpret, and display your content with schema markup. We highlight your page elements, assign data tags, create the HTML, and add the schema markup to your page. Our team then uses Google’s Structured Data Testing Tool to test your markup and identify any issues.
KEYWORD RESEARCH
Keyword research forms the foundation of your digital marketing strategy. Gain insights into current industry trends and consumer behavior to ensure proper keyword usage throughout your website. Our SEO specialists analyze your niche and conduct technical SEO audits to assess your keyword rankings, optimizing your web pages with high-performing search terms.
BACKLINK ANALYSIS
Enhance your understanding of your website’s online authority and search ranking potential with our technical SEO services for eCommerce and other platforms. Our team conducts thorough backlink analyses to ensure you gain incoming links from reputable, high-authority websites. We utilize multiple backlink data sources to identify your referring domains, assess their site authority, and evaluate the social share magnitude of the linking pages.
PENALTY RECOVERY
Google penalties can result from algorithm changes or black-hat technical SEO practices for WordPress. To help you recover, our SEO experts use Google Search Console to identify the type of penalty affecting your website. We assess your backlink strategies, resolve discrepancies between original web pages and content crawled by Google, and ensure all your redirects function correctly.
Website Analysis
Website analysis evaluates site performance, usability, and SEO. It examines structure, content, speed, mobile compatibility, and user experience to identify strengths and areas for improvement. This process helps enhance functionality, increase traffic, and boost conversions, offering actionable insights for optimizing your website.
"1st Page Agency transformed our online presence. Their expert SEO strategies boosted our rankings, increasing traffic and conversions. Highly recommend their services!"
"Working with 1st Page Agency was a game-changer. Their team improved our website's visibility and helped us reach our target audience effectively. Exceptional results!"
"1st Page Agency's digital marketing expertise drove impressive growth for our business. Their tailored approach and dedication to our success made all the difference. Thrilled with the outcomes!"
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